Semrush vs Moz Pro: which SEO tool is better?
Short answer: Semrush is the stronger first choice when daily rank tracking and broader recurring search/AI visibility matter. Moz Pro is a lower-price Standard entry for a weekly Campaign workflow with current crawl and research allowances. Neither is a universal winner.
AlreadyChecked Verdict
Choose Semrush when daily ranking cadence is central; choose Moz Pro when its lower Standard entry price and weekly Campaign capacity fit the workflow.
Semrush is the stronger fit when daily tracked-keyword movement and its broader recurring SEO/search/AI visibility workflow matter more than raw allowance counts. Moz Pro is the stronger fit when weekly automated Campaign updates, its current tracked-site/keyword/crawl capacity and lower Standard monthly entry map better to the work.
| Choice | Best for | Current cost | Biggest advantage | Important limitation |
|---|---|---|---|---|
| Daily tracking workflow Semrush SEO | SEO teams that need daily tracked-keyword cadence and an integrated recurring search/AI visibility workflow. | $139/month; $117.33/month equivalent when billed annually. | 500 keywords tracked daily across 5 monitored websites on the compared plan. | Annual-equivalent pricing is not a monthly installment, and Semrush Site Audit capacity is not treated as directly interchangeable with Moz Campaign crawl units. |
| Weekly Campaign capacity Moz Pro Standard | Teams that can work with weekly Campaign updates and prefer the current Standard capacity/price model. | $99/month; $79/month equivalent when paid yearly. | 3 tracked sites, 300 tracked keywords and 400K pages crawled per month on the checked Standard tier. | Campaigns update automatically weekly and that timeframe cannot be changed; raw crawl/keyword/prompt limits do not prove better data or outcomes. |
Research receipt
Checked September 9, 2026. This receipt summarizes evidence already researched on this page; it is not an A✓/CHECKED automated-verification badge.
Current price and tracking cadence
| Decision point | Semrush SEO | Moz Pro Standard | Moz Pro Medium |
|---|---|---|---|
| Current monthly price | $139/month | $99/month | $179/month |
| Annual-payment equivalent | $117.33/month equivalent when billed annually | $79/month equivalent when paid yearly | $143/month equivalent when paid yearly |
| Tracked sites | 5 websites monitored | 3 tracked sites | 10 tracked sites |
| Tracked keywords | 500 keywords tracked daily | 300 tracked keywords | 1,500 tracked keywords |
| Crawl allowance shown | Site Audit included; do not equate its model directly with Moz | 400K pages crawled per month | 2M pages crawled per month |
| Ranking update model | Daily tracked-keyword cadence | Campaigns update automatically every week; the Campaign update timeframe cannot be changed | |
Annual-equivalent prices are not monthly installments
Semrush's $117.33 figure is tied to annual billing. Moz's $79 Standard and $143 Medium figures are also annual-payment equivalents. Do not compare those figures with month-to-month prices as if the billing commitment were identical.
Moz Pro capacity at current tiers
Current Moz Pro Standard lists 1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled per month, 1 AI Visibility Dashboard and 50 tracked prompts. Medium lists 2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled per month, 2 AI Visibility Dashboards and 100 tracked prompts. Large is currently $299/month or $239/month equivalent when paid yearly and lists 3 users, 25 tracked sites, 3,000 tracked keywords, 5M pages crawled per month, 4 AI Visibility Dashboards and 200 tracked prompts.
Daily and weekly tracking are not the same product behavior
Semrush currently describes 500 keywords to track daily on its SEO tier. Moz's Campaign help says a Campaign updates automatically every week and that the Campaign update timeframe cannot be changed. Moz also has on-demand tools, but that does not turn the Campaign's automated weekly cadence into daily monitoring.
Do not use raw limits as a quality score
A bigger keyword allowance, crawl allowance, AI-prompt count or backlink-query allowance does not by itself prove fresher data, better methodology or better SEO outcomes. Semrush Site Audit and Moz Campaign crawl models are not directly interchangeable units, and similarly named keyword, backlink, competitor and AI-visibility features should not be assumed to use identical coverage or outputs.
What about Moz's $49 entry plan?
Moz's current pricing surface exposes a $49/month entry-level option for one website. This comparison does not assign Standard, Medium or Large limits to that plan without independently verified exact limits. Use the live plan detail and checkout surface for the exact current package.
AlreadyChecked decision
Start with Semrush when daily ranking data and broader recurring SEO/search/AI visibility are central to the job. Start with Moz Pro when weekly Campaign updates, Moz's current crawl/research capacity and the lower Standard monthly entry fit your actual workflow. Compare cadence, capacity and billing commitment—not a single headline number.
Evaluation path
Semrush currently advertises a seven-day free trial. Moz surfaces free-trial access, but this page does not claim a specific Moz trial duration. Verify the current trial and checkout terms before purchase.
Related AlreadyChecked research
Trust boundary: Daily and weekly rank-tracking cadence, crawl allowances, prompt counts and research limits are different operating constraints, not proof that one vendor has universally better data or outcomes.
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Last checked: September 9, 2026 · Refresh due: September 16, 2026