Software pricing guide · Last checked September 9, 2026 · Refresh due September 16, 2026

How much does Semrush cost?

There is not one honest universal Semrush price. Current cost depends on the plan or toolkit, monthly versus annual-upfront billing, team users, add-ons and the exact product surface shown to the buyer. Semrush's own current first-party pricing pages are visibly in transition.

Trust boundary: This is a manually researched editorial pricing guide, not an A✓/CHECKED verification record and not an A✓/CHECKED approval badge. Semrush publicly offers an affiliate program, but AlreadyChecked has no project-controlled proof of Semrush affiliate approval or a production tracking destination, so this page has no direct merchant affiliate handoff.

AlreadyChecked Verdict

Treat Semrush cost as a configuration decision, then use live checkout as the final control.

Do not choose from one remembered headline price. Current first-party Semrush surfaces show different plan families and even different SEO pricing tables, so the defensible process is to identify the exact toolkit, billing cadence, users and add-ons you need before accepting the live checkout amount.

Best for you if… you compare the exact product family and limits first, distinguish annual monthly equivalents from annual-upfront charges, and count user/add-on costs before deciding whether the total configuration is worth paying for.

Choice	Best for	Current cost	Biggest advantage	Important limitation
Live package SEO + AI Search	Buyers shown the current live SEO + AI Search packaging who need to price that exact product family.	Current live surface starts at $139/month for SEO; higher live tiers are also listed.	Uses the current commercial pricing surface presented for the newer package structure.	It does not erase the still-live SEO Toolkit table, and plan names/features can change during the packaging transition.
Still-live documentation SEO Classic / Toolkit	Buyers whose account or workflow still maps to the documented Pro/Guru/Business toolkit structure.	Current documentation starts at $139.95/month for Pro and lists higher Guru/Business tiers.	Documents detailed toolkit limits, including sites and tracked-keyword allowances.	The pricing table differs from the live SEO + AI Search surface, so it should not be treated as one universal current checkout table.
Configured stack Semrush One / standalone toolkits	Teams needing a broader suite or specific standalone tools beyond the base SEO configuration.	Current Semrush-owned guidance lists Semrush One from $199.95/month plus separate toolkit starting prices.	Lets buyers select broader or specialized toolsets around the actual workflow.	Users, add-ons, toolkit access, API needs, taxes/currency and account-specific checkout can increase the all-in cost.

Research receipt

Live pricing checked

Toolkit pricing conflict surfaced

Annual billing checked

Standalone toolkits checked

Extra-user costs checked

Renewal boundary checked

Last checked September 9, 2026. This receipt reflects the pricing evidence used on this page; it is not an A✓/CHECKED automated-verification badge.

Live plan prices →What to verify →Important limitations →Evidence checked →

AlreadyChecked pricing rule: Use the live checkout and current Subscription Info page as the final controls. Do not buy from one remembered headline price while the plan/package structure is changing.

Current live SEO + AI Search pricing

SEO

$139/month

Or $117.33/month equivalent billed annually. Current live page shows 5 websites to monitor and 500 keywords tracked daily.

Starter

$199/month

Or $165.17/month equivalent billed annually.

Pro+

$299/month

Or $248.17/month equivalent billed annually.

Advanced

$549/month

Or $455.67/month equivalent billed annually.

Current SEO Classic / SEO Toolkit documentation shows a different table

Current Semrush SEO Toolkit documentation still lists:

Pro — $139.95/month: 5 websites, 500 tracked keywords.
Guru — $249.95/month: 15 websites, 1,500 tracked keywords.
Business — $499.95/month: 40 websites, 5,000 tracked keywords and higher-tier features including API access.

This discrepancy is real current first-party evidence. We do not silently choose one table and pretend the other does not exist. Product naming and packaging are changing, so verify the exact live plan offered to your account immediately before purchase.

Semrush One and standalone toolkits add another pricing layer

Current Semrush-owned product guidance separately lists Semrush One starting at $199.95/month and standalone toolkit starting prices including:

SEO Classic — $139.95/month
AI Visibility — $99/month
Traffic & Market — $289/month
Local — $30/month
Content — $60/month
Social — $20/month
Advertising — $99/month
AI PR — $149/month

Enterprise pricing is custom. We found no honest universal public Enterprise dollar amount to publish.

Annual pricing is paid upfront

Current Semrush subscription guidance says annual subscriptions are paid for the entire year upfront. A label such as $117.33/month equivalent billed annually describes the effective monthly rate of an annual commitment—it is not twelve independent monthly payments.

Base plan price may not be your total team cost

Current Semrush user-management documentation shows additional-user pricing varies by plan/toolkit, and access to some toolkits can require additional per-user charges. If you need multiple users, AI Visibility, Traffic & Market, add-ons or other toolkit access, count those requirements before calling the base subscription your total cost.

What should you verify before paying?

The exact product family shown to your account: live SEO + AI Search, SEO Classic/Toolkit, Semrush One or another standalone toolkit.
The monthly price or the total annual commitment—not only the annual monthly equivalent.
The websites, tracked keywords, crawl/report limits and features included.
How many paid users you need and whether extra toolkit access is charged separately.
Whether API access is required; current documentation does not establish it for every paid tier.
The final live checkout amount, including any taxes, currency conversion or account-specific charges.

Renewal can change future cost

Current Semrush Terms say paid subscriptions renew for the same period on then-current terms unless the required non-renewal/cancellation process is completed before the end of the current term. Today's listed price is not a promise that every future renewal will use the same price.

What we did not claim

We did not claim Semrush has one permanent universal price.
We did not describe annual billing as monthly installment billing.
We did not claim every plan includes every toolkit, add-on, user seat or API capability.
We did not invent an Enterprise price or a universal tax/currency-adjusted all-in total.
We did not invent search volume, CPC, competition or keyword-difficulty numbers for this query because connected Semrush keyword API units are currently insufficient.
We did not treat Semrush's public affiliate program as proof that AlreadyChecked is approved to monetize it.

Sources checked

Verdict: Semrush cost is a configuration question, not one number. Identify the plan/toolkit, billing cadence, users and add-ons you actually need, then use the current live checkout as the final price control. If you are still deciding whether the workflow itself is worth paying for, read our Semrush worth-it decision.

Commercial boundary: This page is non-monetized. No project-controlled Semrush affiliate approval or production tracking destination is proven.

Decide whether Semrush is worth it →

Last checked September 9, 2026. Refresh due September 16, 2026. Pricing, packaging and limits can change quickly.